GENERATIVA.TECH | DOOH Network for Tourism

GENERATIVA.TECH | DOOH Network for Tourism GENERATIVA.TECH GENERATIVA.TECH GENERATIVA.TECH - DOOH Network for Tourism

IT IT
GENERATIVA.TECH

THESE ARE THE NEW GENERATIVA.TECH INTERACTIVE DOOH KIOSKS

An example of the DOOH network that turns every tourist into a territory explorer:

Startup Concept:

GENERATIVA.TECH Interactive touch totems placed in strategic locations:
streets, airports and train stations in Paris, London + other European capitals.

How it works for the tourist:
Approach the totem → large touch screen. Click on the map of France or Great Britain with all regions displayed. Select
"Provence", "Scotland", "Tuscany" etc.You get: local excellences, events, typical products, creative businesses, itineraries.

2. The 3 Pillars of EnhancementCulture & Creativity:
museums, artisans, designers, festivals, regional street art

Territorial Promotion:
food & wine, landscapes, villages,
unique experiencesAdvertising for Creative Businesses:
local companies pay to be featured. Glass, fashion, design, food tech, creative startups

3. Business Model

Revenue From

Ads - CPM Regions, Tourism Boards,
Chambers of Commerce

Ads -Performance
Local creative businesses: restaurants, boutiques, workshops

Sponsorships "Made in Italy/Europe"
brands that want to be associated with the territory

Data
Anonymous analytics on tourist interests → sold to institutions

4. Why it WorksWhere: Airports and streets = 100% tourists with time and an open wallet
When: While waiting for flight/train → high attention
What: Useful content, not just advertising. The tourist benefits.

5. Next Steps to Launch
MVP: 2 pilot totems. 1 at Charles de Gaulle, 1 at Heathrow

Partners: Tourism Boards of 2-3 pilot regions. Ex: Provence + Scotland

Tech: CMS platform to upload regional content + interactive map

Ad Sales: "Region of the Month" packages

THE PROBLEM

Tourists arrive in a country with no clear starting point. Regional excellence - culture, food, creative businesses - remains invisible. Tourism Boards and Regions struggle to promote their territory in a direct and measurable way.

1) Tourists only see big cities

2) Local regions remain invisible

3) No data on tourist interest

THE SOLUTION
GENERATIVA.TECH is a network of interactive DOOH digital totems placed in airports and high-traffic tourist streets.
The tourist taps a region on the 3D map and instantly discovers local events, businesses and culture. Regions and businesses can run geo-targeted ads and measure results.

Discovery: Tourists interact with the 3D map of regionsContent: They see ads, videos, events and creative businesses from the selected regionValue for partners: Tourism Boards and Companies pay to promote their region/businessData: Analytics dashboard on clicks, interests, tourist origin

Interactive 3D totems in airports and high-traffic areas.
Discover. Content. Data.

BUSINESS MODEL

Business Ads

Adv Aziende

GENERATIVA.TECH: THE NEW CHANNEL TO PROMOTE YOUR REGION Tourists arrive but never discover your region.
We intercept them at airports and in cities with interactive digital totems.How it works for you: Select your region on the 3D mapUpload videos, events, businesses and local products Run ads and see in real-time how many tourists engageWhy it works:
We are where tourists are: CDG, Heathrow, Champs-Elysées, Oxford Street.
We deliver real data: clicks, interests, origin. Zero waste.2026 Launch Offer: Annual subscription for Regions + free content onboarding.

Region Subscription Annual fee to promote territory